From the countryside to the world: Araraquara gains international exposure with City’s Book

An unprecedented edition of City’s Book Araraquara SP 2025-26 will mark a new chapter in the city’s history of promoting itself on the national and international stage.

Participating in the project for the first time, Araraquara is preparing to showcase its attractions and potential to the world, at a strategic moment of new investment and economic expansion. The recent confirmation of the installation of a factory by the Chinese giant CRRC, in addition to the multi-million dollar investment from the food company Villa Germania, are just a few examples of the new development cycle the city is experiencing.

The City's Book project is a city marketing initiative aimed at attracting investment, partnerships, and institutional visibility. Through a trilingual publication in Portuguese, English, and Mandarin, Araraquara will have the opportunity to showcase its economic strength, industrial vocation, and strategic positioning in the interior of São Paulo state.

Produced jointly and with the support of the Secretariat of Economic Development and the Secretariat of Communications, the edition will serve as the city's calling card, a portfolio with national and international circulation, including embassies, consulates, government agencies, chambers of commerce, and companies interested in expanding their operations in Brazil.

The launch will be announced soon and will be a milestone in the consolidation and positioning of Araraquara as an emerging hub of opportunities in Brazil.

By: Araraquara City Hall https://www.araraquara.sp.gov.br/noticias/geral/do-interior-para-o-mundo-araraquara-ganha-vitrine-internacional-com-citys-book